Sao Paulob is one of the fastest growing cities. With a population of around 10 million and an area of 1500 square km (3 times the size of Paris) it is the largest city in South American and the largest industrial center on the continent. A cosmopolitan metropolis such as few in the world, with an enviable artistic-cultural agenda, an excellent hotel infrastructure, plus services and transport, which makes everything possible. Organizing an event in São Paulo, of whatever type or magnitude, is synonymous with success. Each year, about 10 million visitors come to the city boost their businesses or narrow their professional contacts, shop at the commercial centers or at shopping malls, indulge in rich and varied gastronomic fare, and enjoy the cultural life which is up to date with what’s going on the world.